Ketong Liu刘珂彤

Kling AI at the Cannes Film Market可灵 AI 戛纳论坛

Kling's official forum at the Cannes Film Market was built to position it as a cinema-grade AI video tool. I prepared forum topics, coordinated resources across partners, handled speaker content and planned the communication sequence from announcement to recap.可灵在戛纳电影市场举办官方论坛，塑造“影视工业级 AI 影像工具”的专业认知。我负责前期议题筹备、跨方资源协调、嘉宾内容对接，并策划从官宣到回顾的传播链路。

The campaign ran across four phases on Kling's official channels: announcement, speaker reveal, work showcase and recap.传播覆盖官方渠道的四个阶段：活动官宣、嘉宾释出、作品展示、活动回顾。

The 4K Video Creation Contest and a screening in Seoul4K 影像创作大赛与首尔展映

A contest built to reach professional filmmakers rather than casual users. I worked on the proposal, contest format, social promotion and judging, then helped bring the winners of three contests to an awards ceremony in Seoul with Chinese and Korean directors, professors, industry media and creators.面向专业影像创作者而非泛用户的赛事。我参与方案撰写、赛制设计、社媒宣发与奖项评审，并协助三大赛事落地首尔颁奖典礼，汇聚中韩影视导演、高校教授、行业媒体与全球创作者。

Youdao Dictionary Word of the Year 2025有道词典 2025 年度词汇

Youdao Dictionary's year-end word release, paired with a look back at every Word of the Year since 2011 and a personalised year-in-review for users. Creative was shaped for Gen-Z learners and amplified through social channels and KOL partners.年度词汇发布，同时回顾 2011 年以来的历年词汇，并推出用户个人年终总结。创意面向 Z 世代学习者，通过社媒与 KOL 资源放大传播。

Three launches for language learners面向学习者的三场上市推广

The 2026 Youdao Quote Calendar, the launch of the Oxford 10 dictionary on Youdao, and the back-to-school promotion. For each I ran target-audience and competitor research, built the promotion plan around the launch moment, and worked with product and design on materials, media scheduling and post-campaign reviews. The Oxford launch leaned on the dictionary's authority to strengthen Youdao's credibility with serious learners.2026 有道壹句日历、牛津 10 上线有道词典、开学季推广。每个项目我都做了目标人群与竞品调研，围绕营销节点制定推广策略，并跨部门对接产品与设计团队，协调物料制作、投放排期与效果复盘。牛津 10 项目借助权威背书，强化产品的学习属性。